ES
Client Value Calculator
Performance Marketing for High-Ticket Dental Services
Maximum Customer Acquisition Cost
$822
Safe spending limit to maintain 30% profit margin
Input Parameters
Calculated Values
Lifetime Retainer Revenue
$28,200
Lifetime Setup Revenue
$0
Lifetime Upsell Revenue
$5,700
Total Gross Revenue per Client
$33,900
Gross Profit per Client
$23,730
Max Allowable CAC (Break-Even)
$23,730
Target CAC (30% of Profit)
$7,119
Scenario Analysis
Conservative
$822
6 months, $200 upsells
Realistic
$2,468
12 months, $475 upsells
Aggressive
$4,113
18 months, $750 upsells