Your Questions, Answered
We combine high-end video production with precision-targeted Meta ad campaigns, including:
- Full Campaign Management (strategy, Meta Pixel & GA4 setup, dynamic creative, weekly optimization)
- Creative Bundle Only (actor-led video ads + static images + copy bank)
- On-Site Production (We bring our full crew and gear to your office for polished, professional footage.)
- Remote Production (All casting, script approvals, and editing happen virtually—no on-site logistics.)
- Access to 10,000+ Paid Actors via our exclusive casting partner for fully HIPAA-compliant testimonial shoots.
- Part 107 Certified Drone Footage for slick aerials that showcase your location and services from above.
Our pricing is fully customized to the exact mix of services you require—from campaign management and creative production to add-ons like drone footage or animations. After a brief discovery conversation, we’ll provide a detailed proposal outlining all deliverables, timelines, and investment so you know precisely what to expect.
You don’t—unless you choose on-site. Our processes are fully managed, so you can focus on running your business while we handle everything from casting to final cut.
For a full breakdown of how we hone in on your ideal audience, visit our Targeted Ads page.
- Meta Pixel is a snippet of code we install on your website to track visitor actions (page views, button clicks, form submissions), enabling smarter ad optimization and retargeting.
- Google Analytics 4 (GA4) is Google’s next-gen analytics platform—measuring user journeys across web and app, feeding us rich, privacy-focused data on sessions, events, and conversions.
Together, they give you end-to-end visibility into which ads and videos drive actual business results.
We layer data from Meta Pixel and GA4 into custom dashboards and weekly reports. Key metrics include:
- Click-Through Rate (CTR) – The percentage of ad impressions that resulted in a click; shows how compelling your creative and copy are.
- Cost Per Lead (CPL) – The average amount you pay to acquire a single lead (form submission, sign-up, etc.); measures cost-efficiency of your funnel.
- Cost Per Mille (CPM) – The cost to serve 1,000 ad impressions; helps you understand spend efficiency and audience reach.
- Return on Ad Spend (ROAS) – Revenue generated divided by ad spend; the ultimate measure of campaign profitability.
- View-Through Conversion Rate – The percentage of viewers who saw (but didn’t click) your ad and later converted; captures the indirect lift from video and display.
- Video Engagement (watch time, completion rates, drop-off) – Indicates how well your story holds attention.
- Landing Page Conversion Rate – The percentage of visitors who take your desired action after clicking an ad; ties creative directly to on-site performance.
- Frequency & Reach – Reach is the number of unique users who saw your ad; frequency is the average times each person saw it; together they guard against ad fatigue.
- Audience Demographics & Behaviors – Breakdowns by age, gender, location, interests, device, etc.; informs targeting refinements and creative pivots.
- Session Duration & Bounce Rate – Average time on site and percentage of single-page visits; signals landing page relevance and user experience quality.
- Event-Based Conversions (e.g. “Book Now,” “Download Guide”) – Custom actions tracked to measure the micro- and macro-conversions that matter most.
You’ll receive a weekly dashboard plus a monthly review call with clear optimization recommendations.
Yes—whether it’s a 5-mile radius or a nationwide rollout, we tailor ZIP-code, demographic, and interest filters to your ideal profile.
Head to our Contact page to book your Free 30-Minute Strategy Call or send us an email.